What is SEO Rich Text?Yuza Taddeo

6 minute read

What is SEO Rich Text?

Published 2024-04-08T06:00:00 by Yuza Taddeo

Search engine optimization (SEO) is among the most important aspects of digital marketing. It allows you to increase your website’s credibility and authority with search engines. If search engine crawlers consider your website to be more credible, it may appear at the top of relevant search results. In this scenario, your website would be more visible to your company’s target audience. 

When optimizing your website for search engines, consider implementing SEO rich text. This is some of the first text users will see when they enter a relevant search term and find your website. SEO rich text is a core component of any successful digital marketing strategy. In this guide, you’ll discover the answer to “What is SEO rich text?” and why it’s important.

shopify hydrogen

Understanding SEO Rich Text

SEO rich text involves the snippets of information that are part of search engine results pages (SERPs). This text is found under the title of the website and its meta description. The purpose of SEO rich text is to help website owners optimize their content for search engines. This text provides users with additional context about what the website is and the type of content that’s found within. 

To better understand how SEO rich text works, consider what happens when you type “butter chicken” into Google. The search results will show you websites that offer recipes for butter chicken. The SEO-rich snippet that’s found below the meta description includes the recipe’s current rating, the total number of reviews, and the amount of time it takes to complete it. This information makes it easier for users to choose a website that aligns with their tastes. 

Google views websites that have SEO rich text more positively than ones that don’t. These snippets are made with structured data markup, which is a type of code that can be added to a page’s HTML to provide additional information. It shows search engines what the content is and what it’s referring to. 

When you create SEO rich text for your webpages, strike the right balance between readability for humans and optimization for search engines. The best SEO rich text will appeal to your target audience and push your website up the rankings

When a member of your target audience enters a query into Google or another search engine, the algorithm will crawl websites to identify relevant data and information that properly matches the user’s intent. After this information is discovered, the search results are displayed. Structured data markup allows search engines to interpret info more efficiently and accurately. 

Importance of SEO Rich Results

There are many reasons why the top websites use SEO rich text. For example, it enhances visibility on search engine results pages (SERPs). If a user sees a recipe without this text and another that shows the cooking time and rating, they’ll go with the site that offers more information. Modern users don’t want to waste their time, which is why every website can benefit from including this type of text

SEO rich text also improves a user’s experience and engagement by making it less likely that they’ll click on a website that doesn’t provide them with what they’re looking for. This text often increases the amount of time users spend on a website, which means that engagement rates should increase.

Implementing SEO rich text also allows you to build credibility and trust with users. Websites that include this information appear more legitimate than ones that don’t. Once you place structured data on your website, you should also experience a boost in click-through rates and organic traffic. 

Implementing SEO Rich Results

Structured data markup is the key to enabling rich results. Search engines like Google and Bing are constantly working to categorize webpages. Whether the page includes information about an event, job listing, or recipe, it’s possible to provide users with more info by using structured data. Once you place this data on your website, Google will know what information to display in search engine results. This information will be pulled from your HTML.

Before you use structured data, keep in mind that there are less than three dozen markup types that provide better visibility on Google. There are around 800 total schema types, which is why it’s important you choose the right ones if you want to take advantage of rich snippets.

All the main search engines support structured data to show improved search results. Along with Google and Bing, this text is supported by Yandex and Yahoo. As for Baidu, they have their own vocabulary. There are numerous tools and plugins you can use to generate and properly format schema markup code, which include the following:

Before placing structured data markup on your website, it’s crucial that you validate it for accuracy. It must be precise to ensure it’s interpreted properly by search engines. Focus on creating high-quality content aligned with schema markup to ensure site visitors are rewarded for choosing your website.

Rich Snippets for SEO

There are many different types of rich snippets that you can use with your website. As mentioned previously, pages that contain recipes will often include ratings, number of reviews, and total cooking time. However, it’s also possible for event details to be used as rich text. For example, a webpage that allows users to buy tickets to an upcoming concert can have the event price and type displayed in a rich snippet. You can also include product information and FAQs in rich snippets. 

Including structured data on your website can be highly beneficial and will help you improve the user experience, boost CTR rates, and increase visibility. If your page provides users with the information they’re seeking, you should gain more user engagement as well, which will further improve your site’s search engine optimization. 

Impact of Rich Snippets on SEO

Once you implement rich snippets, they should quickly impact your SEO efforts. By enhancing the appearance of your search results, you may gain higher click-through rates than your competition. You’ll provide your target audience with a better user experience by delivering more informative and engaging search results. 

This feature allows you to transparently display important information, which can help you build credibility and trust with users. Keep in mind that structured data markup also improves performance with voice search and mobile devices, which makes it more likely that users will be satisfied with their experience when they click on your website. 

Difference Between Rich Snippets and Rich Results

Before you create this text and add structured data to your webpages, keep in mind that there’s a difference between rich snippets and rich results. Rich snippets are part of standard search results. They provide additional information right under the title link, page URL, and meta description.

In comparison, a rich snippet is a type of rich result. Rich results are used to categorize all types of improved search results that can occur by using structured data. For example, the “People also ask” aspect of search results is improved with structured data.

Crafting SEO Rich Text

To craft SEO rich text, make sure you integrate semantic keywords into your headings, subheadings, meta tags, and titles. These words provide additional relevance and context to inform search engines what to include in your rich snippets. Any content you provide as SEO rich text needs to maintain contextual clarity and coherence. 

Make sure you prioritize the user experience while optimizing for search engines. While it’s important that Google and other search engines use this information to create rich snippets for your webpages, your efforts may not pay off unless you also focus on the user experience.

Role of Structured Data in SEO Rich Text

Structured data markup is a type of annotation system that you’re able to place on your website. It tells Google how to read your website and obtain relevant information from your HTML. If you don’t have structured data in place, search engines may not be able to contextualize the page’s content. 

Structured data is also useful for enhancing rich snippets and your overall SEO performance. It boosts search results by delivering additional information that may engage users and push them to click on your website. To effectively implement structured data markup, make sure that you:

  • Open the Structured Data Markup Helper that Google provides
  • Choose your preferred data type before entering the URL
  • Highlight the page elements you wish to include, after which you need to assign data tags
  • Make the HTML
  • Add the finalized schema markup to your webpage
  • Use Google’s structured data testing tool to examine the markup

Importance of SEO Rich Text for Online Visibility

While SEO rich text offers many advantages, the primary reason why you should use it with your website is because it improves online visibility, which means that it may be easier for you to attract new visitors. Enhanced search results help to boost CTR rates, trust, and credibility. You’ll also improve performance in voice and mobile search. If you’re looking to rank higher than the competition, it’s highly recommended that you use SEO rich text.


SEO rich text is able to bolster your digital marketing efforts by making it easier for you to increase traffic to your website and optimize for search engines. If you’re aiming to improve your site’s online visibility, prioritize SEO-rich content that appeals to users and search engines alike.

Yuza Taddeo

Yuza Taddeo

Bryt Designs

Subscribe to our newsletter



Ready to make something great?

Let's chat about how we can help achieve your web goals

Let's Chat

Bryt Designs

Web Design, Development, & Search Marketing Insights