Salaera

When Salaera set out to unify its Perma Pure and Maxtec portfolios under a single corporate identity, they needed more than a redesign, they needed a digital foundation capable of supporting a global B2B audience across medical, life science, industrial, and environmental markets. We began by aligning on a strategic architecture rooted in flexibility, performance, and scalability: a headless build powered by Next.js and React, hosted on Vercel for version control, live link previews, and collaborative feedback; Shopify as the ecommerce engine for its excellent product management, native commerce features, and localization; Sanity as a modern, JavaScript-native CMS with a custom landing page builder; and Supabase for authentication and secure, user-level data access.

Early planning also focused on protecting what Salaera had already earned. We reviewed SEO data sources — GA4, Google Search Console, and SEMrush — to identify high-exposure pages and keywords, mapped strategic redirects for every existing URL to its new destination, and developed a content and header hierarchy approach for targeted landing pages that ranked for high-value terms. Alongside the SEO roadmap, we scoped third-party app integrations for applications across the business and planned ahead for future ERP connectivity, ensuring the new platform would integrate cleanly with Salaera’s broader operational systems.

Our creative process for Salaera balanced the precision of a technical, highly regulated industry with the clarity and approachability of a modern brand launch. We crafted a custom website design that guides engineers, OEM partners, healthcare providers, and distributors fluidly through complex product categories, from oxygen sensors and analyzers to Nafion™ tubing and gas conditioning systems, without overwhelming them. A library of custom sections and blocks gives Salaera’s team the ability to build and edit landing pages directly from the Sanity CMS menu, so new campaign pages, sector pages, and product spotlights can launch without developer involvement.

Every interface was designed mobile-first and optimized for accessibility and ADA WCAG compliance, ensuring the experience is usable and consistent for every visitor. To carry the new identity beyond the website, we also designed marketing collateral matched to the new brand style, giving Salaera a cohesive visual system across its digital and sales materials.

With strategy and design locked in, our development team built a headless ecommerce platform that delivers fast page loads, intuitive navigation, and powerful self-service tools. Shopify feeds product and commerce data into the Next.js front end, where we completed a full migration of Salaera’s products and content into the new tech stack. We engineered two custom discovery features at the heart of the experience: the Sensor Finder Tool, which helps users browse and identify the right replacement sensor fast, and the Product Solutions Builder, which guides customers toward the right configuration for their application. A secure user portal built on Supabase provides user-level access to protected documents and resources, supported by security best practices and software safeguards to protect user privacy. We integrated Salaera’s CRM to manage the sales funnel, store customer information, and track leads and conversions as they become customers, and wired up a complete analytics and compliance layer: Google Tag Manager, Google Analytics 4, Google Search Console, Google Merchant Center, Shopify Analytics, and a C15t cookie consent bar for GDPR and CCPA compliance.

Behind the scenes, we built various back-end customizations to make managing the CMS and website easier for Salaera’s team, completed third-party app integrations, and validated the platform through Google Lighthouse audits, schema.org and Google Rich Results testing for content and product schema, and canonicalization reviews to ensure every page pointed to the correct SEO target.