At Bryt Designs, we’re always looking ahead — not just to what your store looks like today, but what it can become tomorrow. That’s why we’re excited to break down the biggest announcements from Shopify’s Summer ’25 Editions and what they mean for your business.

With over 150 product updates released, this is more than just a routine upgrade — it’s a full-scale evolution of the Shopify platform. And as your Shopify experts, we’re here to help you harness these updates to improve your storefront, grow faster, and provide even better experiences to your customers.

Let’s walk through the standout features we’re most excited to implement with our clients — and how we can use them to take your store to the next level.

AI-Powered Store Creation and Customization: Less Guesswork, More Growth

Shopify is doubling down on generative AI — and that’s excellent news for merchants. Their brand-new AI Store Builder changes how stores are launched. Instead of spending weeks planning your store’s layout and content, you can now describe your brand and products in a few words, and Shopify will generate multiple store layouts — complete with copy and imagery.

At Bryt Designs, we’ll still guide the creative process and fine-tune everything, but this tool dramatically accelerates early-stage design and lets us iterate faster with you. Expect:

• Quicker mockups during discovery
• Faster MVPs for product launches
• AI-enhanced content generation (headlines, product blurbs, CTAs)

Whether you’re launching a new brand or refreshing your digital storefront, AI Store Builder gives us a smarter starting point.

How We’ll Use It

• For startups: Build your first store in days, not weeks.
• For growing brands: A/B test layouts faster than ever before.
• For rebrands: Use AI suggestions as a base, then customize for on-brand precision.

The Horizon Theme Framework: Flexible, Conversion-Driven Design

Introducing Horizon — Shopify’s new foundation for all Online Store 2.0 themes. Horizon is built to support speed, flexibility, and conversions.

For our clients, this means cleaner code, faster load times, and better UX baked right into your theme. Shopify also dropped 10 new themes based on Horizon — modern, conversion-optimized, and mobile-first.

We’re already diving into these themes to create even more customizable, scalable solutions.

What Makes Horizon Different?

• Modular blocks that are easily customized
• Built-in performance optimization
• Better alignment with Online Store 2.0 architecture
• Designed for AI integrations (more on that below)

Why This Matters to You

• Lower development costs thanks to reusable components
• Improved Core Web Vitals = better SEO & performance
• More intuitive backend experience for your team

AI Theme Blocks: Describe It. Deploy It.

This is one of our favorite features: with Shopify’s new AI-generated Theme Blocks, you can describe a feature — like “a testimonial carousel with bold quotes” — and Shopify’s AI will generate a functioning Liquid block.

As your Shopify agency, we’ll still tailor every block to match your visual identity, but the speed boost here is massive.

No more waiting on code reviews for basic blocks. No more back-and-forth on layout wireframes. Just rapid prototyping and deployment — all while we keep your theme scalable and clean.

Our Use Cases

• Building landing pages in hours instead of days
• Testing microfeatures (e.g., urgency banners, feature sections)
• Personalizing sections per collection or campaign

Conversational Commerce Is Here: AI Chat Meets Your Storefront

Say hello to your newest sales assistant: AI Shopping Agents.

Shopify is investing heavily in conversational commerce — using AI to interact with customers in real-time. These shopping assistants can live on your site or even on third-party discovery platforms like Perplexity or ChatGPT.

For our clients, that means:

• 24/7 AI-powered customer support
• Personalized product recommendations
• Guided cart building and checkouts

Even better: these experiences are fully customizable using Shopify’s new Storefront MCP (Model Context Protocol) and Shopify Catalog for AI.

What We Can Build Together

• AI assistants that help shoppers find the perfect product
• Guided gift quizzes powered by conversational logic
• Smart chatbots that tie into your product data

This isn’t just chatbot support — it’s an entirely new way to shop.

The New Shopify Knowledge Base App

Shopify now includes a built-in Knowledge Base app — which scans your store’s policies and settings to generate an FAQ library that integrates directly with AI tools.

We can help you:

• Customize FAQs
• Add rich content (e.g., video tutorials, links)
• Integrate it with your chatbot or Help Center

This update helps reduce support tickets and creates a more seamless customer journey — especially for complex stores or high-SKU catalogs.

Improved Theme Editor: Faster, Smarter, Friendlier

Shopify didn’t stop at AI — they’ve overhauled the Theme Editor UI to make it easier than ever for merchants and developers to collaborate.

Editor Enhancements You’ll Love

• One-click inline text editing
• Right-click shortcuts for power users
• Conditional visibility settings simplified
• Copy/paste between sections and blocks
• Custom names for blocks (finally!)

This empowers you — the store owner or manager — to make layout changes with confidence. And when it’s time to go custom, we’re still here to handle the complex logic behind the scenes.

Enhanced Multi-Channel Tools and B2B Features

The Summer ’25 update also includes powerful improvements for merchants selling across channels or into B2B markets.

Notable Upgrades

• Better purchase order workflows
• B2B buyer permissions and visibility
• Personalized discounts per company or contact
• Native tools to manage multiple store experiences from one admin

If your business has B2B arms or sells through DTC and wholesale — these updates will streamline your backend and improve the buyer experience.

Smarter Fulfillment and Operations

Shopify is making operations smarter across the board — and we’re ready to help you integrate.

Highlights include:

• AI-generated demand forecasts
• Smart order routing logic
• Fulfillment app extensions
• More robust analytics dashboards

We can help set up these tools to reduce costs, improve ship speed, and surface key insights about how your products move through your pipeline.

Why These Changes Matter for You

At Bryt Designs, we don’t just build pretty websites. We build Shopify storefronts that convert, scale, and evolve with your business.

Here’s how we’ll use these updates to serve you better:

Feature	What You Get
AI Store Builder	Launch faster with a polished MVP
Horizon Themes	Better performance and design scalability
Theme Editor Enhancements	Faster updates and easier collaboration
AI Theme Blocks	Get new features without long dev times
Conversational Commerce	Turn browsers into buyers with chat
B2B Enhancements	Unlock new revenue channels
Smarter Fulfillment	Cut costs and improve delivery times

Ready to Upgrade?

These updates are already rolling out — and as your Shopify partner, we’re ready to implement them.

Whether you’re building something new or looking to optimize your existing storefront, our team is here to guide you through the transition and build a storefront that’s not just modern — but future-proof.

💬 Let’s talk about how these updates can grow your business. Schedule a discovery call with our team →

Final Thoughts

The Shopify Summer ’25 Editions is more than a release — it’s a transformation. With AI tools, better design foundations, and smart integrations, Shopify is setting a new bar for what’s possible in e-commerce.

At Bryt Designs, we’re proud to stay ahead of the curve — and bring our clients with us.

Got questions about a specific feature or want to explore what’s possible with your store? We’re just a message away.