Somnee

Somnee Sleep partnered with Bryt Designs to create a next-generation eCommerce experience that reflects the brand’s commitment to innovation and wellness. Our strategy focused on designing and developing a custom Shopify theme from the ground up, while also rethinking how the product catalog was structured. Early in the planning phase, our team provided design consulting and functional implementation recommendations, ensuring every feature would both look beautiful and perform flawlessly. We collaborated closely with Somnee and their third-party vendors, managing all technical communication to streamline the process from concept to launch.

The Bryt Designs creative team translated Somnee’s modern aesthetic and science-backed brand story into a sleek, immersive visual experience. We incorporated advanced parallax and animation effects, along with in-browser 3D features, to bring the product to life in a dynamic way that engages customers. Our custom Shopify 2.0 sections and blocks allow Somnee to manage content and create new landing pages with complete flexibility, while custom fields provide precise control over every detail. Every design decision balanced elegance and usability, ensuring a seamless journey from first click to checkout.

On the development side, we built a fully custom Shopify 2.0 theme, leveraging Shopify’s latest best practices and technology to create a robust, future-proof foundation. We reconfigured the product catalog to simplify inventory management and streamline back-end operations. A key technical achievement was the development of a private application for a custom cart transformation feature, which prevents customers from purchasing products in incompatible configurations—enhancing both user experience and operational efficiency. Multiple rounds of QA and iteration ensured that every interaction, animation, and dynamic feature functioned flawlessly across devices.

After a successful launch, Bryt Designs continued to support Somnee with post-launch QA and optimization to fine-tune performance and maintain a premium experience. With the new theme and back-end improvements, Somnee now has the tools to create and manage content independently, scale inventory with ease, and adapt quickly to new marketing campaigns and product releases. The result is a high-performing, visually striking online store built to drive sales and grow with the brand for years to come.